Create Campaign

Setting up a campaign in RTL AdManager is simple and intuitive. The process is structured in a step-by-step wizard, allowing you to refine your campaign settings based on the package you’ve selected.

Key Things to Know Before You Start:

✅ The inventory selection is already determined by the package you choose. You don’t need to manually select placements.
✅ The wizard allows further adjustments to refine your targeting, including time scheduling, geo-targeting, smart audience selection, frequency capping, and device targeting.

✅ If you are an Agency, you first select a Client. If you are advertising for your own company you will not see this option.

Step-by-Step Campaign Setup

1. Campaign Name

• Choose a campaign name that helps you easily identify it. Example: Tech Enthusiast Campaign.

2. Targeting Adjustments (Based on the package you selected)

Time Targeting

• Set specific times when your ads should be shown.

• Helps optimize ad delivery based on audience behavior.

All time settings are always in UTC

Frequency Capping

• Control how often the same user sees your ad.

• Prevents overexposure and enhances campaign efficiency.

Device Targeting

• Choose which devices your ads should appear on (e.g., mobile, desktop, CTV).

• Optimize for the best user experience per device.

Smart Audiences (Audience Targeting)

• Add predefined audience segments to refine your targeting. Example: Tech Enthusiasts.

• Enhances precision in reaching the right users.

Do you want to learn more about Smart Audiences? Look into our FAQ Section.

Geo-Targeting

• Select specific regions, countries, or cities where your ads should appear.

• Helps with localized marketing strategies.

3. Schedule & Budget

• Set your campaign duration:

• Define your total budget

• Impressions goal

• Budget per day is automatically calculated.

4. Additional Information (Optional)

• PO Number: Internal purchase order reference for tracking.

5. Creatives

• Upload, create, or edit your ad creatives.

• Review Process: May take up to 2 business days, so plan accordingly.

Final Steps

• Review all settings before submission.

• Launch the campaign or save as a draft for later adjustments.

Campaigns are stored automatically at the Budget and Targeting steps in the wizard.
New Campaigns are stored as DRAFT.

After you have checked out a Campaign, status changes to PENDING.

Once start date is reached and there is at least one approved Creative, status changes to LIVE.

Checkout

Read all about your checkout options here.