Everything you need to know about our L-Shape Format

1. What is the L-Shape format?

The L-shape format is a unique way of showing ads directly inside a live TV program, not during a commercial break. The ad appears in an “L” shape on the screen, covering at least 40% of the display, but it never blocks or hides the main content and has no sound. It is placed for 10 to 20 seconds (depending on the Market) within the live show rather than in traditional ad breaks. This means your brand is highly visible while viewers keep watching their program.

2. What are the technical specifications for this format?

The L-Shape format has the following technical specifications:

File Format: JPG, JPEG or PNG

Dimensions: 284x720px + 996x160px delivered as one file (1280x720px)

File size max. 250 KB

Important!

·       The advertising labelling "Advertisement/Anzeige/ Pubblicità"/ and "Data protection/Datenschutz /Protezione dei dati" is predefined in the template and must be included as shown

·       No relevant information such as logos or text may appear in the safe area and the transmitter bar

·       Keep in mind that the advertising labelling and safe area must be adhered. For reference, see the image below:

You can Download a Template here https://bit.ly/2B7ju22

3. What are the benefits of the L-Shape format?

This format offers high impact and strong visibility of the advertising message that it integrated into the program without interrupting the viewing experience. Other key benefits include:

·       Highly relevant messaging: with advanced targeting options, ensuring ads reach the right audience.

·       Non-skippable ads: to guarantee full exposure.